In Brain Wave Experiment, Whoever Feels the Strongest Emotion Wins

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Brent Hoff wants to piss you off

Well, it’s not that simple. The filmmaker’s current project, the Emotional Arcade, pits regular people in a competition to experience emotions as strongly as they can, while monitoring their brain activity. Once you’ve worked yourself into a boiling rage, a peaceful bliss or a meditative chill? You get a lollipop.

The Emotional Arcade is a blend of art, neuroscience and technology. According to Hoff, it’s a portable version of earlier films he’s made. Hoff’s film Love Competition, for example, challenged seven competitors to love someone or something as strongly as they could for five minutes, while a Stanford fMRI brain scanner and several researchers measured participants’ neural activity. The Emotional Arcade expands the range of emotions and takes the experiment on the road. Read more…

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