If This Sochi Ad Doesn’t Make You Tear Up, Then Check Your Pulse




If you cried during Procter & Gamble’s tribute to moms during the 2012 London Olympics, you may want to get out the tissues again.

The consumer packaged goods giant is introducing a sequel to that ad for the 2014 Winter Olympics in Sochi, Russia. Like the previous ad, this one shows moms helping their young athletes go to practices, absorb disappointments and, of course, get back up again to compete. In both ads, the kids also get older through the ad and culminate with them competing in the games.

While the London ad (called “The Best Job”— see below) started with kids around 6 years old or so, the Sochi ad (“Pick Them Back Up”) begins with 1-year-olds just learning to walk. With ice skating, snowboarding and hockey in the mix, there are more opportunities for kids to fall and for their moms to be there to dust them off Read more…

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