How to Use Visual Content to Improve Social Media Results


How to Use Visual Content to Improve Social Media Results

Did you know that 90 percent of information communicated to your brain is visual, and that visual content is processed 60,000 times faster than text?

This makes visual marketing a powerful tool in the arsenal of any business.

Not only can visuals improve online visibility, but they also become your unique identifier. In a sea of social media noise, visuals create instant recognition. They allow your fans and followers to quickly recognize your content.

When you consider that there is 136,000 images shared every 60 seconds on Facebook alone, creating differentiation is critical.

Below are four ways to use visual content to expand your reach and improve social media results!

The Power of Images

Images are powerful. Not only are they easy to create, but also easy to share.

In fact, a survey by MDG Advertising revealed that content including an eye-catching image received 94% more total views than one without.

Couple that with the speed at which our brains consume visual content and it’s easy to see why a picture is the preferred content type.

As you craft images for your business, consider how they will best represent your brand. The goal of visually appealing images is to instantly attract people’s attention while creating a visual connector between your offline and online marketing.

1. Branded Quotes

Combining visual and text components, quotes can be used to extend your brand story.

Whether it’s a quote from your latest presentation, article or favorite author, keep your quotes concise, visually appealing and emotionally inspiring.

Unlike text-based posts, quotes don’t require a lot of time to read, and a short glance is all you need to like, comment or share. No matter if you use quotes on Facebook, Twitter or Pinterest – ensure that your color palette, font and graphics match your company look and feel.

Your goal should be an easily recognizable brand. Someone who accomplishes this consistently is Constant Contact. You can see their latest tweet or Facebook post and instantly recognize the brand.

2. Infographics: Data, Charts and Graphs

No matter the industry, using data to support your content will promote credibility and authority. Use charts, graphs and important data within your Infographics to better drive home a particular point.

Did your company recently conduct a survey or case study? What did you find that would be of interest to your target market? Think about what problems you solve and how your company supports potential clients.

Share your data in a way that encourages interaction, but also explains the why behind what you do, creates a deeper narrative and builds a bridge between company and consumer.

3. Conversation Starters

Questions, thoughts and calls to action are a great ways to use text within visuals.

Think about the last time you perused your Facebook newsfeed. What caught your eye and made you stop, read and react? More than likely it was something provocative.

Whether it’s a question or response to a hot issue, giving your fans and followers something to respond to can create a frenzy of conversation.

It’s no longer the company that simply posts a graphic that gains attention, but rather the one that inspires thoughtful interaction.

Here are a few ideas to get your creative juices flowing:

  • Offer an answer to a frequently asked question
  • Ask a silly or off the cuff question that can easily be answered
  • Give your response to a current issue
  • Demonstrate a unique way others are using your product
  • Share a story that makes your company/product/service relatable
  • Talk about what inspires you, including your hobbies and favorite pastime

4. Creative Videos

Video content is nothing new within business marketing. However, while video marketing may not be a new concept, it’s still undiscovered country for many businesses.

Whether it’s the fear of video or the misunderstanding of its use, many businesses are still left scratching their heads on how to best implement.

Your videos should offer a healthy blend of information, entertainment and appeal. Given the gravitation towards visual content, it’s no surprise that it’s a wildly popular medium.

One of my favorite brands using video effectively is Oreo. Not only do they understand their audience, but they’ve nailed their message.


Important facts you should know about video:

  • Videos increase consumer awareness around your product by 74%
  • 1/3 of online activity is spent watching video
  • 100 million people watch a video online every single day
  • 75% of viewers visit a company website after watching their video

Based on those statistics, doesn’t integrating video into your marketing efforts just make sense? I think so!

Final thoughts

Consumers are visual creatures and text is no longer enough to engage an audience. Expanding your reach through visual content is not only possible, but also extremely likely.

Think outside your typical tweet or post and ask yourself how you can use visuals to better connect with your audience?

Don’t miss the opportunity to tell your story and share the magic that’s within your brand.

Maximize Social Business