How to Talk to Executives About Social: @Sandy_Carter Interview at #SXSW

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This week at South by Southwest, Simon Pearce (@Simonpearcelive) talked to Sandy Carter of IBM (@sandy_carter) about how to communicate the benefits of Social Media within the enterprise. Sandy talked about ROI, overcoming the social media fear factor and how to talk to your colleagues effectively about social. 

Social Media Today – The world’s best thinkers on social media

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