How to Take Advantage of Trending Topics



Social media marketers know the key to reaching a broad audience is through an understanding of what it is their targeted audience wants to see. To remain relevant, note-worthy and timely, you’ll have to do a bit of research to find out what those wants are. Doing so will help you better comment on the topics and become part of a greater conversation.

One of the greatest ways to do this, is to take advantage of trending topics on multiple social media platforms, which, luckily, make it easy for you to determine the data you need. By better understanding your audience, you’ll be able to create content that interacts with them and brings your message to the forefront. Here’s a list of the best places on the internet to gather data to help you become the trendiest spokesperson for your company:

1. Twitter

Twitter is one of the greatest platforms for discovering trending topics. It’s based in real-time and allows users to have more immediate interaction with one another and with topics of interest. There are lots of ways to locate the topics on Twitter, but I’d suggest trying shows the hot hashtags around the world. You can focus on your geographical location if you want, or you can make a comment on something else trending thousands of miles away from where you’re seated. You can choose different levels of visibility for your account. For a small fee, you’ll be able to see trend detail and history, allowing you to better navigate the social sphere.

2. Facebook

Facebook is new to the trending scene and will soon be rolling out its own set of rules for gathering “trendy” topics. The company announced the change mid-January with hopes of seeing it spread throughout the next several weeks.

The “trending topics” section will soon appear in the right-hand corner of a user’s News Feed and will show customized topics based on the user’s interests and computer-use. The difference between Facebook’s version and Twitter’s is that the topics share a brief description of why they are trendy. For example, if commercial construction company were listed, it would tell you what the company did to get the attention.

As a social media marketer, you’ll be able to take those trends and build content around them to make your Facebook page interactive and conversational. The only tricky part with this one is that Facebook is less “real” time than some of its competitors, making some of the trends less timely than those on other platforms.

3. Google Trends

Google Trends is a great way to find out what people are looking at through the highly used search engine. The site gives you information on how many searches accompanied a certain phrase, and where it came from around the world. It actually allows you to choose the trends by country or globally, so it all depends on what sort of information you are looking for.

By finding out what your area is looking at the most, you’ll be able to approach the topic with a unique perspective and open a forum for your site visitors and potential clients to comment. By doing so, you’ll be creating a conversation and finding a deeper way to connect.

Why You Should Be Familiar with Trends

So, you’ve been given some resources, but what difference do they really make for your company or for your job as a social media marketer? The answer is completely up to you. By creating interesting content that speaks to topics your users are interested in, you’ll be able to better show how interested you and your company are in the larger picture. You’ll be able to create conversation and opportunities to show how you and the services you offer fit into that picture.

Take a look at this infographic from a small winery in Pennsylvania. They took the trending topic, Hurricane Sandy, and made a comment on it, a humorous one, at that. In doing this, they were able to show what they had to offer: wine to get people through it. Posting the graphic just as Hurricane Sandy was trending allowed the winery to get thousands of shares and increase their brand recognition. Isn’t that something we all want?

Soshable | Social Media Blog