Today we continue our journey through the coupon jungle and how you can save big by using them. Too many people overlook the sometimes huge amounts they could save by simply using coupons. It’s one reason why Groupon and other coupon alternatives are so popular. So today we’re taking a closer look at how companies like Sears have incorporated coupons into their business strategy with great success.
When most people think about coupons they tend to feel it’s a lot of work, but it’s quite the opposite really. Coupons are both extremely easy to use and could save you a truck load of money each year if you know where the good deals are. Sears knows this, and that’s why their business strategy has been so successful. Let’s take a closer look.
Sears is the store you that offers clothing, tools, housewares, appliances, furniture, and much more. In addition to shopping at their convenient stores across the country, you can also shop online at Sears.com. Whether you choose to shop online or in person, their coupon strategy offers a hefty saving for anyone who use them.
How To Save Big On Clothing And Footwear
It doesn’t really matter what time of the year it is, people are always in need of clothes and footwear for example. Sears carries a wide selection of clothing for men, women, and children, this makes their coupon strategy one of the most versatile in the industry. This in turn help you save even more when using them at Sears.
As Sears (which is our example in this article) offer both clothing and footwear for the entire family, it’s no wonder people have started to really embrace their promoted coupon system. The lesson to be learned here is that business thrive on success itself. When you have a good system implemented, and your strategy is solid, customers will start to open their eyes and wallets.
The Reason Using Coupons Is Beneficial
When you have customers flocking to get the latest and greatest products you can start offering the very best, and that is exactly what Sears is famous for. Let’s take their line of Kenmore appliances as an example. Kenmore is known for their excellent performance and dependability. Again, when you sell good products, and people can get them at a reduced price by using coupons, you have yourself a revenue trend line pointing upwards.
This, of course, makes it possible to take on even more products and even adding other categories of products. Sears, for example, also offer furniture for pretty much every room of your home. They also offer an extensive selection of electronics and entertainment items, and even almost anything for your garden as well. Everything offered at a discounted price if you use their coupons.
Do you begin to understand the basics of a good coupon strategy and how Sears strategy is nothing short of genius? Growing your business and revenue by offering products cheaper might not make sense to the smaller businesses, however, if you can implement it, it’s a win/win situation for both the business owner and the customer.
The Benefits Of Shopping At Big Companies Like Sears
For huge companies like Sears, coupons have opened up a way to increase revenue by offering more products for less. The variety and assortment offered is sometimes all it takes to win the customers and have them coming back again and again. Add to that the appeal of getting something exclusive and otherwise expensive for a much cheaper price. Why would any logical human being ever turn down a deal like that? Well, as it turns out, many people still do, and that’s why we this series of articles. It’s purely to help people discover the enormous savings they could be enjoying.
When you start searching for and collecting coupons, you quickly understand that the more discounts you can find in the same store the better. This is another huge benefit that have been one of Sears goals for a long time. Housing everything from the most well-known lines of hand tools and welding equipment to clothes, footwear, appliances, furniture and even fitness related products. This, of course, makes customers choose Sears above any other store alternatives out there. Wouldn’t you?
The benefits of presenting discount coupons to your customers goes far beyond any other marketing strategy, and that’s why offering them and using them is beneficial to everyone.
This was something that Asa Griggs Candler, the gentleman who bought the recipe for Coca-Cola from its inventor John Pemberton back in 1888, knew already back then. Asa is the said inventor of the coupon, and it is the single reason why Coca-Cola is so successful today. The coupon was used to ferociously market Coca Cola with great success.
Sears utilizes the same strategy to great benefit for their customer. If you think about it, finding everything you could ever need in the same store and to great discounted prices? What more can you ask for, right?
Benefits Of Using Sears’ Promoted Coupons