So, you want people to read your blog posts? Of course you do! People are bombarded by information, news, blogs and messages when they’re online, so how do you make sure they read your post? They might only skim read it, but here are a few ways to make your blog stand out:

Get the Basics right:
Put time and care into crafting every word on your post. Check that there are no mistakes. Put your punctuation and capital letters where they should be!

Have a catchy headline – when people see it, they should feel compelled to click through and read the post. When your post is shared on social networks, the title is all people see. While there are lots of tips on writing good headlines, 2 rules apply above all:

Interest: The headline has to indicate clearly that there is something useful or interesting to read.
Clarity: People have to get a pretty good idea of what they will learn if they read the post – just from the headline!

Blog posts with images (photos, illustrations, diagrams) in them are more likely to be shared – and if someone sees a well-chosen image on the top part of your blog they will be more motivated to read on. Blog posts without images look text-heavy and a little laborious to read.

Subheadings within your blog post break up the text and make the post more readable. People often skim read, especially on screen, and if the subheadings have information in them, then even skim readers will learn from the post. So, read your paragraphs, and see where subheadings can be put in. This will make the text more scannable and you’ll get more readers.

Examples of blogs with subheadings:

Share your posts on social media and in your email newsletter. It’s not enough to “build it and they will come”. You have to have a sharing strategy for every post. One that comes naturally. I usually put my posts in rotation to share on Twitter. I also share them on our company Facebook page and on Google Plus, as well as in our email newsletter. And I use specific blog posts to share in my email signatures and on LinkedIn. This will bring new readers to your posts who would otherwise never have come across them.

And if you are doing the things above, your posts are going to already be much more well planned out and structured than the average.

Keep learning, keep improving, and share your post links below if you would like me to inspect your handiwork!

BOE Magazine