Animated explainer videos are not just run-of-the-mill videos; they’re powerful marketing tools that can explain any product or service in a few seconds. It’s proven that they increase any online company’s conversion and sales, among many other marketing benefits. But the explainer video production process is quite complex. A great marketing video is not magic, but hard work; from scriptwriting, illustration, storytelling, animation voiceover and sound effects, everything must flow effectively to achieve the best result possible.
That’s why we always recommend for each step to be done by a professional for each particular area. Whether you’re having your marketing videos made by an explainer video production company, an independent designer or simply by yourself, this neat infographic crafted by Yum Yum Videos will help you learn how the work is done, what to expect in each step, and how to check the video making process before it’s complete. Check it out: