Here are 10 fast ways to keep your social media channels full of relevant, timely and useful content:
1. Polls or questions
People love sharing their opinions. Take five minutes to brainstorm a few questions to ask your fan base, and then another five to create a question or poll. Make it short and clear, and ensure it will provide useful insight for your business.
Example: “If we were open until 9 p.m. one night a week, which weeknight would you vote for?”
What has you so busy you don’t have time to write in depth about it? What are you doing today that might interest your audience? Share behind-the-scenes pictures, quotes or anecdotes with your audience.
Example: “We’re getting ready for our launch party tomorrow! Here’s a behind-the-scenes look at all the fun. Hit like if you’ll see us there! [photo]”
3. Insider tips
Insider tips offer basic information with an insider twist. Think about a little-known fact or ways for customers to get deals. You could also offer insights specific to your industry or business.
Example: “Sweet Tooth pro tip: Our happy hour is Monday from 4-6 p.m. Set your reminders!”
4. FAQs, facts and tips
If you have frequently asked questions, tips or facts about your products or services, share them in short, snackable updates. Keep a running list of facts ready for when you’re short on time.
Example: “Reduce post-massage soreness by drinking water. It flushes out minerals released during a massage, and rehydrates your muscles. (P.S. Our weekly newsletter has more tips to help you get more out of your massage.) [Link to newsletter signup]”
Memes are popular for both personal and brand social media pages. Create your own meme from a photo using Google+’s image edit feature or via a photo-editing app like Over. Over allows you to post text onto an image via your smartphone.
A note on meme-jacking: Facebook recently announced an update that might penalize brands that overuse this approach.
Example: “I don’t always curb-check when parking, but when I do, thank goodness for ABC Auto.”
6. National day/week/month
Quick, what day is it? A Google search will usually reveal that any given day, week or month is National (Something) Day/Week/Month—even if unofficially. People love participating in these holidays. Join the fun with your social media community, even if the holiday isn’t specifically related to your business or industry.
Example: “It’s National Classic Rock Week! What are you doing to celebrate?”
7. Fan or customer shout-outs
Recognize fans who are active on your social media pages. Brief shout-outs of thanks, appreciation or recognition every now and then can increase fan involvement. Plus, it helps build community.
Example: “Thanks to Tim for posting pics from his cookout this weekend! We loved seeing how your family enjoyed your new deck!”
Pop culture and celebrity news always feature a trend of the day. When you’re short on time, post timely congratulations, commentary or data on a buzzworthy topic. (Check out http://www.google.com/trends/ to get real-time information on what people are searching.)
Example: “The VMAs are blowing up our newsfeed! We spotted the hair trend that will be coming soon to a salon near you. [Link to a picture]”
9. Community events and interests
Share upcoming news and events from your local community. It’s an easy content idea, and a great way to build rapport with organizations near you. Follow the social media accounts of your city, chamber of commerce, local clubs, organizations, news channels and attractions so you can retweet, share and post about interesting community news.
Example: “It’s time for the state fair! Which fair foods are you looking forward to most this year?”
10. Quotes and expertise
Whenever you read an interesting quote from an industry thought leader, writer or speaker, add it to an ongoing document so you always have one ready. Share the quotes as text or image-based updates, and always provide attribution.
Example: “Use what you have to run toward your best-that’s how I live my life.” (Oprah Winfrey)”
Popularity: This record has been viewed 343 times.
Ragan.com moderates comments and reserves the right to remove posts that are abusive or otherwise inappropriate.