Do you routinely test your content to assess what your customers (and potential customers) best respond to? It’s not as complicated as you might think, and testing can help you fine-tune everything from entire pages on your website to headlines for blog posts.
A/B testing is simply testing different versions of a landing page, headlines, CTAs, button design, page length, etc.
If you’re using ShortStack to build campaigns, you can (and should) test those, too. It’s pretty easy to do if you creating two versions of your campaign and promoting them separately.
If you’re curious to see how A/B testing can help you fine tune your marketing efforts, this infographic from Visual Website Optimizer will help you get started.