Bayern Munich won Saturday’s Champions League final over fellow German club Borussia Dortmund on a stunning 89th-minute goal from star Arjen Robben. That much, by now, is old news.
What’s not old news, however, is how much of a success the year’s biggest club soccer match was online
The infographic, below, from UEFA — European soccer’s governing body — shows just how excited social media-savvy fans were during and before the Champions League final
The match’s official hashtag, #UCLFinal, was used more than 150,000 times on match day, while 4.8 million tweets mentioned the final and its players over a period of less than four hours. Buzz peaked at the final whistle, when Twitter users posted updates at a rate of more than 117,000 tweets per minute. Bayern hero Robben was mentioned in more than a million tweets, thanks largely to his last-minute winner Read more…