How Google’s New Font Tries to Anticipate the Future

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When Steve Jobs and the team at Apple were obsessing about how to make computers feel as beautiful as possible, typography was singled out for special attention. They wanted type on the screen to look just as perfect as it could in print—a grand plan to make computer interfaces into crafted objects every bit as beautifully considered as a hand-cut letter or a perfectly proportioned chair. And they won. Today we see more care being piled onto pixels than ever.

But there remains a gap. While so many typefaces have been designed to render beautifully, very few have been designed to perform beautifully. Which is why Google has spent the last year and half sweating over a sweeping overhaul of its UI font, Roboto. This new version is designed to scale across an entire universe of products, from smart-watches to TV’s. It is the star in Google’s ambitious plan to redesign its entire product ecosystem—a visual and interactive language they’re calling Material Design. “UI’s are crafted from images and type,” Matias Duarte, Android’s head of design tells WIRED. “But the idea of having a typeface that’s thought out as a UI typeface—that’s not been done before.”

Click here to see this font of the future and learn how it improves functionality.

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