Ready or not, the holidays are upon us. If email marketing is one of your holiday sales tactics, you’ll love this infographic from Email Monks that’s all about how to get the most from your holiday email efforts.
Among the tips:
• Make sure the emails you send are responsive: almost one in three purchases was made from a mobile device in 2013.
• On Black Friday, 40 percent of purchases were made via mobile.
• Email Campaigns with larger discounts do the best.
• Nearly 40 percent of consumers did their holiday shopping in December so you still have plenty of time to get your Campaigns built and published.