Google Wins Advertiser of the Year With These Ads




Google took home the Advertiser of the Year trophy this week during the 54th annual Clio Awards — the Oscars for advertising professionals — on the strength of ad campaigns for such projects as Build with Chrome, 100,000 Stars, Re:Brief, Google Display and Google Fiber.

You’ve seen the ads (if you haven’t, check them out below), but how does Google ensure they stand out in the ever so crowded world of advertising?

“Always start with rabid empathy and always strive for radical simplicity,” Robert Wong, chief creative officer of Google Creative Lab, told Mashable after accepting the award at Wednesday’s ceremony in New York City’s American Museum of Natural History Read more…

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