More than half (51%) of shoppers plan to purchase holiday items online, according to the following Yahoo infographic.
Use the infographic’s search advertising tips to get on holiday shoppers’ wish lists.
One big tip: Make sure your site is optimized for mobile. “Some 76% of smartphone owners plan to use their device for holiday shopping,” states Yahoo.
Moreover, 88% of shoppers have researched a product online then purchased in a store.
Also, be mindful of the busiest days of the season, such as Thanksgiving Day, Black Friday, Cyber Monday, and Green Monday. “On these days, search advertisers should expect clicks to spike 119% compared to the daily average or the quarter,” advises Yahoo.
To find out more about search advertising during the holiday season, check out the infographic:
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.