Gender on Instagram [INFOGRAPHIC]

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Did you know about that in some countries there are more women Instagram users than men? Nitrogram: Analytics on Instagram made an Infographic with data about gender on Instagram.

Here are some of its findings:

  • South-East Asia and Russia show a strong adoption by women. Thailand is the most women-dominated country with 65% of women
  • Instagram is a man’s world in the Middle East and India. Saudi Arabia has 85% men!
  • There are more men among top accounts (59% of Instagram users with over 10k followers are men)
  • …but A-Listers are more equally split: 54% men vs 46% women among accounts with over 1 Million followers
  • Top brands are followed by slightly more women than men (53% of top brands’ followers are women)
  • Top brands with the “manliest” audience: Energy drinks and sports
  • Top brands with the “most girly” audience: Cosmetics and fashion

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