Social media management tool Gain added new features aimed at its enterprise customers, including the ability to mass-edit posts on Facebook, as well as to perform bulk actions and set up multiple approval rounds.
Gain described the new features in a blog post:
Mass editing and bulk actions: You can finally schedule, modify, send to approval or delete multiple posts at once. Just select all the content that you want to modify and select your action. It’s so simple we should have had this from the start!
Multiple approval rounds: This is the big one for our enterprise customers. You can finally customize the way Gain handles your content approvals. Enterprise clients can now have as many rounds of approvals as needed with as many users as they wish.
Admins can now be approvers, too! Now any Gain user can approve content in the same simple way that clients could. We are bringing the approval experience inside the same interface that you are used to. It makes it easier for internal team members and admins to be part of the approval process, too.
Approval status visualization: In the list view, you can now see at a glance in what step of the approval process any piece of content is at any given time. This will make it easy for admins to determine which of the approvers are slacking to help you easily move the process along. You’ll never have to open the content to see the status again.
Permanent client calendar: Before moving to Gain, most of our customers were approving content using a combination of spreadsheets, Google Docs and email. As frustrating as those tools were, they had one benefit: They left a paper trail. From the final approver point of view, that one spreadsheet that they received served as the calendar that they could reference in order to see what was to be posted next. Our tool unfortunately didn’t do a good job at this, and forced some customers to have to resort to “creative” measures to replicate it.
We’ve fixed this on this release. Now anyone, including an external approver or client, can see the calendar all the time without the need to remember a password. This ensures that the approver or client will always see the latest version of the calendar real-time and on the go. Your team can now minimize the content communication with the approver or client to keep them updated of changes, unless you want to.
Gain also announced in the blog post that support for Twitter is “really coming soon.”
Readers: Which social media management tools do you use?