Former Shift vice president of partnerships Adam Gerston, who also served as one of the managers of Facebook’s Preferred Marketing Developer program, joined PMD and full-service digital agency HYFN as VP of client partnerships.
HYFN said Gerston will be tasked with developing media partnerships with clients and agencies nationwide, as well as serving as the company’s day-to-day representative with Facebook.
He will be based in San Francisco and report to executive VP of client partnerships and marketing Peter Pouliopoulos, who said in a release announcing the move:
HYFN is thrilled to continue its solid growth and commitment to hiring the best talent by adding Adam Gerston to the team. Adam is a seasoned executive in the social media space. His extraordinarily high level of expertise and depth of knowledge in the space is hard to beat and will be instrumental to the scaling of HYFN’s business in 2015 and beyond.
I’ve always been impressed by the caliber of people at HYFN and their outstanding work, and I look forward to being a part of and helping to make an impact in the company’s growth moving forward.