Final extended deadline: 2015 Content Marketing Awards

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The Content Marketing Awards are back!

You tell your own story—and your industry’s story—indirectly (and powerfully) in customer-focused articles, dynamic videos, and infographics that the media publish on their websites.

But—is your company known in India, South Africa, South America, Dubai, and Poland for its marketing innovations? For its surprising twists on traditional and social media PR?

Our Content Marketing Awards debuted as a huge success in 2014. They’re back in 2015! We want to recognize marketing and communications professionals who write, edit, film, curate, broadcast, publish, and just create superb content to promote a brand or an organization.

Categories such as best blog, content series, mobile website or app, and video give you many opportunities to tout your accomplishments to the entire world! Check out the grand prize category: Best Content Marketing Strategy.

Send your most successful content marketing ideas, tips, and shortcuts around the globe. Win the world-wide recognition you deserve.

See a full list of categories and eligibility requirements, and read how to enter below.

Enter‌ Online 

Awards Timeline
Final Deadline:

Wednesday, Oct. 7, 2015

Extended Deadline:

Friday, Oct. 16, 2015

Final Extended Deadline:

Friday, Oct. 23, 2015

Enter‌ Now! 

Eligibility Requirements

These awards are open to in-house and agency communication practitioners in the corporate, private, nonprofit and public sectors. Enter your work, the work of your team or submit entries on behalf of your client.

Companies from around the world are welcome to enter as long as the entry is submitted in English.

This year’s program is open to any work executed between January 1, 2014 and September 15, 2015.
If you aren’t sure if your project qualifies, email Mary McMahon at marym@ragan.com.

Deadlines/Entry Fees

Early Bird Deadline: Wednesday, Sept. 23, 2015 

Final Deadline: Wednesday, Oct. 7, 2015 

The entry fee for this program is $ 295 (the entry fee for the Grand Prize category is $ 395). A late fee of $ 100 per entry may be added to entries after Oct. 7, 2015. Please note: Entry fees are non-refundable.

W-9 Form / Tax ID Number Request

Prizes

Each category winner will receive:

  • A featured write-up in a Special Edition of Ragan.com
  • An elegant trophy
  • One complimentary registration to any Ragan event or conference in 2014 or 2015
  • The winner of the Grand Prize will also receive a one-year membership to Ragan Training—a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/

The winner of the Grand Prize will also receive a one-year membership to Ragan Training–a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/

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Categories

Winners will be awarded in the following categories:
  • Best Blog
    You ditched the blathering corporate-speak and made your blog a dynamic source of information on your organization, industry, or field. Did you write posts on your customers, stir up debates, establish your leaders as voices in their field? Did you perhaps augment your platform with images and video? Tell us why your blog rules.

  • Best Article
    You’ve always been a writer at heart, and the pieces you’ve written have highlighted people in your organization in new ways. Whether you wrote for an external or an internal audience, show us how you put to use that journalism background or college English degree. And let us know how it made a difference.

  • Best Content Series
    It wasn’t just a feature on old Joe the Custodian who brought tears to your readers’ eyes. It was the way you included him in a series on the custodians at every one of your branch offices. Or maybe your series profiled your in-house tap dancing team, followed a product from design to completion, or told about great medical innovations at your hospital. Fill us in.

  • Best Electronic Publication/E-newsletter
    In their former lives, your e-publications were crammed with filler nobody read. Your analytics told you that. But with your new dynamic editorial approach, clicks and subscriptions have skyrocketed. Tell us why, and what it’s doing for your organization.

  • Best Infographics
    “Let’s put out a press release,” your bigwigs said. But you had a better idea. You reworked all that boring data into a beautifully designed infographic that was picked up by influential bloggers, trade publications, or the mainstream media. Show us your work, and tell us about the social media push or pitching that drew clicks to your site or got you play on the Web.

  • Best Mobile Website or App
    The number of people accessing the Internet primarily through smartphones and other devices is skyrocketing. Tell us what you did to design a content-heavy site for mobile users—or to create an app that delivers your marketing or communications messaging.
    How many of the major mobile platforms does your app work on?

  • Best Print Publication
    Those old magazine covers of ribbon cuttings or smiling leadership teams don’t cut it anymore. You acted like a journalist and went out to cover what’s interesting in your organization, whether it was oil rigs, the factory floor, or the emergency department. Photos, stories, infographics: you used them all to create a must-read publication. Let us know why your publication is tops.

  • Best Use of Social Media
    You understand that all this talk about social media is meaningless if there’s not great content behind it. Tell us how your content expanded your organization’s presence on Facebook, LinkedIn, or other social platforms. Alternatively, tell us how you used social media to fix eyeballs on your site.

  • Best Video
    We’re dying to hear. Just how did you get a million views of that video launching a new brand of paperclip? Or how did the footage shot in Nepal help sell your new line of tuxedoes? Whether you were boosting a cause in Kinshasa or promoting a brand in Kansas City, tell how you used the fastest-growing communications medium to push a message.

  • Best Website
    It’s not a website. It’s a work of digital art. Tell us how a content-oriented site scores big with your fans or the media. Test your work against top contenders. We’ll be interested in website metrics, too: total visitors, unique visitors, time spent on site, the number of your website’s stories, videos, and images shared on Facebook, LinkedIn, etc.

Grand Prize

  • Best Content Marketing Strategy
    For you, content marketing isn’t just limited to a website. It’s woven into your entire marketing plan. Tell us why and how your marketing switched from pushing the hard sell to pulling readers in, subtly and indirectly, with consumer-oriented stories and features. Tell us about your content marketing strategy, how you made use of the above categories, and what the outcome was.

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How To Enter

Log into the system with your email address and password OR start a new application to register as a new user.

Enter‌ Online 

Please see the online entry for for detailed information OR start a new application to register as a new user.

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FAQs

Are the awards open to organizations outside of the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.

May an organization or nominator enter more than one entry?
Yes. 

Will you return my entry materials?
No.

Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily, HR Communicator and Health Care Communications News.

When and where will the winners be announced?
We try to announce a list of finalist about 8 to 10 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after the finalists announcement.

Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.

Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.

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Questions

If you have any questions about this program or issues submitting your entry, call Mary McMahon at 312.960.4304 or email her at marym@ragan.com.

Sponsorship Opportunities

To inquire about sponsorship opportunities for the awards, contact Kristen Farmer at kristenf@ragan.com.

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Enter‌ Online 

Ragan.com

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