Facebook Users Engage With Brands Most on Fridays

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Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.

Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in 1Q14 found.

Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%).

Moreover, one quarter (24.7%) of all brand video views in the quarter occurred on a Friday; again, Sunday had the lowest share (6.4%) of brand video views.

Below, additional key findings from the report, which was based on 1Q14 Facebook impression data from from retail, media/entertainment, and travel brands.

Engagement Type by Day

Interactions were highest on Fridays for every type of Facebook action examined in 1Q14:

  • 17% of all comments
  • 16% of all likes
  • 6% of all shares

Engagement by Post Type

  • Facebook posts with images had the highest engagement rates in 1Q14.
  • Engagement with video posts was up 25% year over year and 58% quarter over quarter.

About the research: The report was based on 1Q14 Facebook impression data from from retail, media/entertainment, and travel brands (260 billion Facebook ad impressions, 226 billion Facebook post impressions).

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube, the Travel Channel, and AOL.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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