Facebook Steps Onto Twitter’s TV Data Turf

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Twitter’s firehose of data is about to meet a tsunami from Facebook

After announcing its news reader app, Paper, on Thursday, Facebook has also announced that it will begin to publish anonymized data about its 1.23 billion active users through a new program called Chatter

In partnership with social media television analytics firm SecondSync, Facebook will release a study entitled “Watching With Friends” that will detail how television shows are discussed on the site, along with breakdowns on demographics and other metrics.

“TV-related discussion on Facebook is fascinating and something that all our clients are interested in understanding,” Andy Littledale, managing director of SecondSync, said in a blog post. “We’re very excited about this partnership and the opportunity to provide an additional perspective on social TV behavior that draws on Facebook’s rich demographics and broad reach.” Read more…

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Mashable

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