We’re approaching the festive season in India, with Diwali just around the corner, and one of the places the celebrations will be most evident is Facebook.
As noted in a new blog post on the Facebook for Business blog:
“Emotions are heightened, News Feeds become a riot of color and everyone from parents to Millennials posts more content on Facebook throughout festival season.”
To help marketers capitalize on opportunities presented in the party season, Facebook has released a new range of data on how Indian audiences use Facebook over Diwali, along with an infographic highlighting their findings. Their main points to consider are:
- 92% of Indians on Facebook use Facebook on their mobile, and mobile uploads are 3.48X higher than desktop uploads during Diwali
- There are 3X more videos and 1.5X more photos uploaded via mobile during Diwali than the days around the festival
- Mentions of holiday destinations, hotels and transport shoot up just before Diwali and remain higher than usual throughout festival season as Indians make their way to see family and friends
- Men are most interested in shopping online for gadgets and technology, while women compare notes about consumer goods. What to wear is a key topic of conversation on Facebook for both genders, as the pursuit of the perfect festival outfit begins
To capitalize on this, Facebook recommends marketers utilize visual content to match user behaviors, and ramp up their Facebook advertising efforts during the season to reach more receptive consumers.
Further insights are highlighted in the infographic below.