Facebook announced a change aimed at giving users more detailed information about games, directing users who click on game stories in News Feed or in the right-hand sidebar, or game recommendations, directly to the games’ app details pages, rather than to the games themselves.
The social network detailed the page in a post on its developer blog:
We’re giving people more information about your game before they install it. Now people who click on game stories in News Feed and game recommendations on canvas or on the sidebar in the right-hand column will be taken to the app details page instead of straight to the game. Since players are making a more informed decision, they install games they’re more likely to keep playing. As a result, we have seen increased first-week retention among players who install and start playing games in this way. Games don’t need to do anything to benefit from this change.
Readers: What do you think of this change?