Essential LinkedIn Marketing Resources: A Complete Guide

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social media how toDo you want to learn how to present yourself and your business on LinkedIn?

Are you looking for a resource to guide your LinkedIn marketing efforts?

Whether you’re using LinkedIn as an individual or as a brand, here you’ll find expert articles to help you develop a LinkedIn marketing plan and find prospects and leads.

Each of these articles will help you understand and master a specific part of the LinkedIn networking platform.

Create a Presence for Yourself

How to Enhance Your LinkedIn Profile With Professional Portfolio: Find out how to add images and embed video and SlideShare presentations to your LinkedIn profile so you can highlight achievements and awards, provide social proof and make links to articles more visually interesting.

linkedin professional profile

Add Professional Portfolio to stand out from the crowd.

6 Ways to Grow Your LinkedIn Connections: Explore best-practice and etiquette tips that will help you avoid common networking mistakes on LinkedIn.

3 Business Reasons to Upgrade to LinkedIn Premium: Discover how the additional features of LinkedIn Premium let you significantly narrow prospect or contact searches, see who’s viewed your profile from where, find the keywords used to find you and send private messages directly to people you want to connect with.

linkedin advanced search

Drill down to the perfect connection or prospect with Advanced Search features.

How to Use the LinkedIn Contacts Feature: Find out how to sync your external contacts and calendars with LinkedIn, curate contact information and relationship details, use reminder alerts and share your calendar to manage your professional network more efficiently.

Create a Presence for Your Business

5 Tips for Optimizing Your LinkedIn Company Page: Discover how to add a banner image, display career opportunities and products on your Home tab, promote user product recommendations and use Featured and Targeted updates to achieve greater visibility for your company.

4 Tips for Creating Your LinkedIn Company Page: Explore best practices for maximizing your Overview tab, creating interesting updates, requesting product recommendations from customers and using LinkedIn ads.

linkedin banner

A banner lends visual interest to your company page.

How to Use LinkedIn Showcase Pages: Find out how to use these product-specific pages to reach your niche customer segments with targeted product information.

How to Use LinkedIn Sponsored Updates: Create, target and measure a sponsored update campaign in six steps.

linkedin sponsored update

The first step to using sponsored updates is to create a post.

Create a LinkedIn Group

5 Tips for Effectively Managing a LinkedIn Group: Explore tips and tactics for naming and describing your group, creating a group policy, screening new members and discussion posts, using the Announcements feature and leading your LinkedIn group.

How to Build a Thriving LinkedIn Group: Find out how to choose a category, write a description and determine membership for your group, and then manage and promote it to build your membership.

linkedin group niche

Narrow your group to appeal to a niche audience.

How to Network Using LinkedIn Groups: Uncover five steps to help you find, evaluate, join and participate in the right LinkedIn groups.

Improve Your LinkedIn Marketing

How to Build a LinkedIn Marketing Plan That Delivers Ongoing Results: Complete a robust company page, launch a group, create an internal thought-leadership program, leverage paid ads and sponsored updates, and then monitor, track and adjust your LinkedIn marketing efforts.

linkedin marketing plan

Create a plan for marketing on LinkedIn.

6 Tips for Finding Prospects on LinkedIn: Discover tips on how to make your profile easy to find, create strategic alliances with others, use Advanced Search to identify targets, craft connection invitations and build relationships that generate leads from your LinkedIn presence.

LinkedIn Prospecting: How to Find Your Next Customer on LinkedIn: Listen to a discussion of the apps, best practices and etiquette for finding prospects on LinkedIn.

How to Benefit from the LinkedIn Publishing Platform: Use the LinkedIn Publishing Platform to create, publish and showcase your blog’s high-quality content to your professional network and build your influence.

linkedin publishing platform

Use the Publishing Platform to reach more prospects.

To find more tips, tactics and strategies, view a complete library of LinkedIn articles.

What do you think? What articles have helped you develop a LinkedIn marketing plan and find prospects and leads? Please leave your thoughts and comments below.

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