Digital content and data is everywhere, from our social media usage to business websites and online banking to name but a few areas. When you take a moment to reflect on it you quickly realize that digital content encompasses pretty much everything we do today. More crucially, it needs managing going forward, and this is where digital management solutions (DAM) are imperative for any business, organization or individual.
The digital landscape has no boundaries. It includes text, video, audio and image files. They are all digital assets. The multimedia solution comes in the form of Digital asset management, which is able to successfully manage large archives of documents, images and videos.
DAM systems continue to be developed, reflecting the enormous impact the digital world has on our everyday lives. They involve the complex management of both the decisions and the tasks that involve the storage, cataloging, retrieval and distribution of the digital assets previously mentioned.
At present we use a number of different platforms to go online. A good DAM system will mean all digital files will be accessible on any device, while simultaneously being stored securely and quickly. This is a crucial point, as it’s estimated that communications and marketing staff spend up to 10% of their time on administration work involving file management. Some calculate that a good DAM system could result in a saving of up to 70% of that time. This points to a pretty good return on investment.
Types of DAM vary from businesses wanting to manage their brand in a marketing and sales context, to library asset management systems, with concentrate on both the storage and retrieval of large amounts of media assets.
In order to successfully find an adequate digital management solution it’s necessary for many to leave their current system and migrate to another. This is because some systems might not allow you to pull together unrelated files throughout an organisation into a centralized archive which chosen and approved personnel can access. Costs are reduced because effectively you have the tools in place for staff to work more efficiently.
This has a knock on effect on customer service, as it decreases the turnaround time and delivery of digital media your clients. Most systems are able to successfully integrate with your desktop, providing a network file server share compatible with popular tools like Windows and MacOS X. This means little disruption to business. DAM is also something that can be used to monetize assets, so you can sell your brand.
Achieving brand loyalty and market differentiation are cornerstones of any marketing strategy, and DAM can help to strengthen that by controlling and measuring the market. Whether you need an asset for marketing literature, a PowerPoint presentation, or a social media post, the asset can quickly be converted to the correct format without having to think about it.
Before opting for this kind of system it is vital to choose the right DAM for you, this involves some research, but the combination of time saving, revenue driving and monetizing qualities means it’s a important consideration of any business going forward.
For more specific information about digital assets management please visit the page http://en.wikipedia.org/wiki/Digital_asset_management
Martin Jonson is director of the UK’s Digital Downloading company providing exceptional quality at the lowest UK prices. He will complete your job quickly with the greatest care. You can connect with him on Google+.
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