Digital Entertainment World Keynote To Feature Facebook’s David Lawenda


DavidLawendaKeynote650Facebook Head of U.S. Global Marketing Solutions David Lawenda will participate in a one-on-one keynote conversation at Digital Entertainment World at the Hyatt Regency Century Plaza in Los Angeles Tuesday, Feb. 18, joined by moderator and Adweek Digital Editor Mike Shields.

Lawenda joined Facebook last October from Spanish-language television programmer Univision, where he had served as president of advertising sales and marketing.

He will speak about how Facebook is working with some of the largest brands in the entertainment industry to help them engage with users, as well as how the social network is helping brands monetize and measure content and entertainment experiences.

DEW is a joint venture between IDG World Expo and Digital Media Wire, and DMW CEO and DEW Advisory Board Chair Ned Sherman said of Lawenda’s appearance at the conference:

David has a remarkable breadth of understanding of the digital and traditional media worlds. He’s charged with demonstrating the power of Facebook to some of the biggest brands and advertisers in the world, and we look forward to hearing his unique perspective on the ongoing evolution of the media ecosystem.