Conference alert: How to overcome speechwriting slumps and captivate audiences

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Executive communicators and speechwriters: What’s the hardest part of your job?

Meeting tight deadlines? Seamlessly adding humor? Repurposing speeches for other media?

Whatever challenges you face, the 18 experts at our 2014 Speechwriters and Executive Communicators Conference can help.

Join us Feb. 19-21, 2014, to learn how to push past your pain points and craft speeches that inspire and influence. Experts from Georgetown University, the U.S. State Department, Eli Lilly & Co. and Mastercard will speak, as well as Jon Favreau, President Obama’s former speechwriting director.

Learn more about the conference.

Here are a few topics our speakers will address:

Meeting deadlines: Just because you’re in a time crunch doesn’t mean your writing has to suffer. Michael Long, the director of writing for the master of professional studies program in corporate communications at Georgetown University, will show you how to keep your sanity under extreme pressure.

Adding humor: Humor is hard to pull off. Desson Thomson, the speechwriter and senior advisor for the under secretary of state for public diplomacy and public affairs, will explain how to overcome the four humor hurdles every speechwriter faces. (Yes, your humorless CEO can leave her audience laughing.)

Standing out in the digital age: Between social media and 24/7 news, it can be hard to break through the noise. Jon Favreau, former director of speechwriting for President Obama, shares his best storytelling tips.

Creating a new twist on old information: Audiences have come to dread ceremonial speeches. Aaron Hoover, executive speechwriter to the president of the University of Florida, will show you how to shake things up and capture your audience’s attention.

Don’t wait. Sign up today!  

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