Conference alert: How to measure the ROI of your PR and social media campaigns


How long does it take to write articles for your company’s blog and newsletter?

How many hours do you spend crafting content for social media channels?

Probably a lot.

But it only takes two days to learn the best ways to calculate the return on investment of all these tasks.

Spend two days (Feb. 18 and 19) in Washington, D.C. at Ragan’s PR and Social Media Measurement Conference to find out how you can prove the value of your work to executives.

Social media experts from PBS, Burson Marsteller, McDonald’s, The Coca-Cola Company, and more will show you how to tie your PR and social media efforts to your company’s bottom line.

Learn more about the conference.

Here’s a look at a few of the sessions:

Molly McKenna Jandrain, director of public relations for McDonald’s USA, will show you how to assign value to shares, likes and comments, and how to determine which metrics matter most to executives.

Ashley Callahan, manager of digital communications and social media for The Coca-Cola Company, will explain why building buzz and engagement isn’t enough—communicators need to create content that drives results. She will also provide an inside look at Coca-Cola Journey—a digital storytelling site.

Thomas Gensemer, chief strategy officer for Burson Marsteller, will help you make sense of all the measurement tools out there, and show you how to make business decisions based on the data those tools provide.

See the full agenda here.

Don’t let your hard work go to waste because you aren’t sure how to measure it. You’ll leave this conference with the tools, knowledge and examples you need to prove your worth.

Sign up now. 

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