Social media is becoming more and more pervasive in our modern culture.
Almost everyone is now able to connect and share with others in the digital realm and universities are picking up on this trend and using it to help students and alumni alike connect and grow.
Here are some examples of the universities that are making the most of social media in order to achieve their goals and grow their communities.
Harvard is one of the most well-known and iconic universities in the United States and is using social media to maintain its position in the minds of people around the world.
With more than 1.6 million fans on Facebook and 107,000 followers on Twitter (@Harvard) they have one of the broadest virtual reaches of all American universities. They are using the network to help connect students as well as reach out to prospective students.
With their reputation for being one of the most selective universities in the world they are able to draw in the best and brightest new recruits who get most of their information through the internet, including the use of social media.
2. Notre Dame
Notre Dame is going above and beyond to help their current and former students with the use of social media.
Their focus is on the trying time post-graduation where many students are struggling to find jobs and make the transition into adult life. The university has decided to use social media to help students in this area.
They have created a private LinkedIn group for alumni in order to help students connect with those that are already employed and well settled in the world of business. This enables students to make connections which can help them find a position that will be the right fit for them in the long run.
3. College of St. Rose
The College of St. Rose is focusing their social media efforts on reaching out to prospective students and helping them feel comfortable with the transition into college life.
They are using Instagram in order to share an idea of what the campus culture is like. They update with pictures of major campus events so that prospective students can feel as though they know what they are getting into when they are accepted to the school in the fall.
This enables new students to start out with the comfort that will allow them to fully focus on their studies right out of the gates.
4. University of New Hampshire
The University of New Hampshire is using social media to help increase the connections between current students.
More and more students rely on social media for their social interaction and so the university is working to share student’s experiences. This is aimed at helping students connect in a deeper and more genuine way and understand that there are many other students attending the university who share their interests and experiences.
By working to connect students through social media the University of New Hampshire is creating a tighter knit community on and off campus.
5. UMASS Amherst
The University of Massachusetts at Amherst focuses their social media campaigns on staying connected with alumni once they have left the walls of the university. Some have said that the days of the class reunion are over and that social media is the main way to stay connected with the people that were met in the college years.
UMASS Amherst is looking to help alumni reconnect using social media by sharing life and career achievements of former students. This can help alumni connect with those that are working in the same field or living in the same city.
By creating a more connected alumni community they are able to better serve their current students who will one day go on to join that community.
There are many advantages available to universities who are looking to create a social media campaign similar to those just described.
By reaching out and connecting with prospective, current, and past students alike, a closer community can be created where ideas and shared experiences can be helpful for those involved.
There are many other forms of social media that can be used by universities with a bit of imagination and ingenuity.