Campaign Mocks A&F CEO by Donating Brand’s Clothes to Homeless

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An online campaign is attempting to “rebrand” Abercrombie & Fitch after an author alleged that company CEO Mike Jeffries “doesn’t want larger people shopping in his store.”

The comments, made by Robin Lewis, were published in a Business Insider article published earlier this month. The piece also referenced, and breathed new life into a 2006 Salon article in which Jeffries admits that A&F markets to “cool kids,” while excluding those who are unattractive or overweight.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Read more…

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