Burberry preview new collection on Snapchat ahead of London Fashion Week show

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LONDON — Following their recent arrival on Apple Music, luxury British fashion house Burberry continued their technological embrace by showcasing their spring/summer 2016 collection on Snapchat Sunday.

The preview allowed Snapchat users to follow the brand’s story, which featured items from the collection as well as a look inside the make-up choices for the London Fashion Week show, a whole day before it hit the catwalk.

Here are some of the highlights.

Burberry shared all elements of their upcoming collection on their story

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