Bank of America credit card offer addressed to ‘Lisa Is A Slut’

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First, an OfficeMax mailer identified Lindenhurst, Ill., resident Mike Seay as a father whose daughter died in a car crash. Now, a Bank of America mailer with a credit card offer inside has flat-out insulted Lisa McIntire of Menlo Park, Calif.

The address on the outside of the offer was to “Lisa Is A Slut McIntire.” She documented her experience—her mother, likely the last person she’d want to see the letter, notified her about it—on Twitter:

Bank of America’s customer service account responded:

Since that exchange, Bank of America has tracked the strange mode of address back to Golden Key International Honour Society, of which McIntire is a member. The credit card offer was tied to her membership.

The Los Angeles Times reports:

Later in the day, McIntire said, a Golden Key spokeswoman called and told her someone had inserted “Is A Slut” into McIntire’s society membership account sometime between 2004 and 2008. “They haven’t been able to pinpoint how ‘Is A Slut’ became my middle name, but they’re still investigating,” McIntire tweeted.

A Golden Key spokeswoman said the organization is researching how this could have happened. A Bank of America representative reportedly talked with McIntire by phone and said its system flags certain words in its correspondence and removes them, but “slut” isn’t one of those words.

[RELATED: Ragan’s new distance-learning site houses the most comprehensive video training library for corporate communicators.]

In addition to being a member of a prestigious honor society, McIntire was a deputy communications director in a campaign for one of California Gov. Gavin Newsom’s campaigns and worked for the American Foundation for Equal Rights. She’s now a freelance copywriter and feminist blogger.

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