What does the next year hold for B2B content marketing?
The following Uberflip infographic offers a glimpse at B2B content marketing’s future.
The infographic is based on MarketingProfs’ and Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends—North America report.
A whopping “70% of content marketers are creating more content than they did one year,” states the report. Unfortunately, only 21% say they are successful at tracking ROI.
The top five organizational goals for B2B content marketing are brand awareness (84%), lead generation (83%), engagement (81%), sales (75%), and lead nurturing (74%).
To find out more about B2B content marketing trends, check out the following infographic. (You can also read the full report from MarketingProfs and the Content Marketing Institute.)
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.