Awesome Things Brands Did On Social Media In 2013 (Infographic)


Sometimes the best way to move forward is to look back. You know about Oreo’s Dunk in the Dark. But what else did brands do in 2013 that stood out? There were actually quite a few that will go down in advertising history.

So, how can you see who will be advertising icons? Unmetric will show you. With their Campaign Intelligence, they’re highlighting the best campaigns, tweets, videos and stunts. From the year beginning with the Harlem Shake and RedBull’s Stratos Jump to Dove’s Real Beauty Sketches and Evian’s dancing babies, advertising gave us plenty of memes. Brands took to the crowds with Heineken dared travelers in an airport to take the challenge, spin the wheel and fly to wherever the roulette pointed them to. Uber invited their users to play with (and potentially adopt) a kitten with #icanhasuberkittens. Nokia took to Twitter to school Apple on bringing a splash of color to your game.

And the stories kept coming. See all the highlights in this infographic from Unmetric — and share yours with us below. Then, learn more about catching what brands are leading with Unmetric during SMW14 in their masterclasses or session with none other than Baratunde Thurston.

Social Media Week