At Dreamforce, Marc Benioff attempts the impossible: Making Travis Kalanick seem folksy

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You have to hand it to Marc Benioff.

The Salesforce CEO is not satisfied with changing the laws of geography: Dropping a temporary city of his own within the borders of the existing city of San Francisco this week as the annual Dreamforce conference swells to 160,000 attendees.

Nor is he happy simply reconfiguring the rules of time: Delivering his “opening keynote” address some 36 hours after his conference had begun.

On Wednesday morning, Benioff attempted his most incredible feat yet: Softening the image of Uber CEO Travis Kalanick, live on stage before a crowd of tens of thousands. Eat your heart out David Blaine…

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