It’s not ALL about ROI and the bottom line. In fact, this SMW we’re looking at all aspects of tech and humanity. Which means that you’ll have more opportunities than ever before to bring your passions to the discussion. From music to film to fashion, these are some of our favorite events focused on your cultured side:
- The Future of Social Music, Presented by Spotify
When we think entertainment, music comes front and center. And when you think music, few can deny Spotify’s role as a leader. Which is why they are crucial to any conversation on the matter. Presenting a three-hour program, you’ll get to explore the current state of the music business and how social media has helped the industry to reimagine itself.
- Reinventing The Record Label: Lyor Cohen and Kevin Liles Discuss Their New Content Company, 300
But it’s not enough to just look at access and the industry at a whole, record labels are having to reinvent themselves. And what better to discuss this than with a case study? Leading music industry executives and founders of 300, Lyor Cohen and Kevin Liles will put the strategy behind their new content company and record label, 300, on the table as an example of how to create new innovative artist development structures with greater flexibility and agility.
- The New Frontier of (Un)Branded Content: A Screening and Discussion of Farmed and Dangerous, Hosted by Chipotle
What happens when a brand foregoes branding their content to create something for their fans? You get “Farmed and Dangerous.” Chipotle is venturing into uncharted waters by creating an original comedy series that explores the outrageously twisted and utterly unsustainable world of industrial agriculture in America. And you can get first access. Catch a screening, then join Chipotle to hear more about the film’s production, why brands are producing original content like this film, and distribution.
- The Intrinsic Nature of Games as Social Entertainment
You’ve got music and film. So, now let’s look at games. Gaming is an advertising medium which is driven by engaging content and cross platform solutions. Social experiences can actually be considered a core reason why “gaming” is truly the entertainment experience of choice among today’s consumers. And IAB will help you understand it.
- The Rise of Social, Mobile, and Tech in Travel Media
No entertainment focus would be complete without a look at luxury entertainment: travel. Pulling together five leading travel editors/publishers, you’ll get a look at how social and travel are merging and what that means for the field as an industry and you as a traveler. From videos to bloggers to travel writing, this covers all the important topics.
- Changing the World Through Sex
Let’s face it, sex is one of the biggest entertainers. And this year, it’s a major topic. In a world where ease of access to internet porn means 6-year-olds are encountering it the answer, as Cindy Gallop, founder & CEO of MakeLoveNotPorn – ‘Pro-sex. Pro-porn. Pro-knowing the difference’ – says, is ‘Don’t Block Porn: Disrupt It.’ You’ll get a series of demos, talks, and panels looking at sex from angles you never thought you would.
- Wearable Tech Fashion Show, Hosted by Tech in Motion
It’s not all about what you can learn. We also have a series of events that will bring out your fun side — like our Wearable Tech Fashion Show! Put on your best Fashion Week critical face, and catch the latest in wearable tech walking the runway.
- SMW Official VIP Opening Celebration, hosted by Nokia
Now, let’s get to how you can celebrate! We’re throwing the premiere bash for SMW — and you can get in on the action. Hosted by Nokia and featuring food and booze provided by Whole Foods Market, Brooklyn Beer, Tito’s Handmade Vodka, and Chipotle, you’ll be geared up to party to a special guest DJ performance by MICK. And you can get access with one of our Insider Passes. It’s not to be missed.
- SMW Official VIP Closing Party, hosted by Nokia & SMW
Just like our Opening Celebration, we know our Closing Party will be the talk of SMW. To wrap up the week, Nokia is hosting you again, but this time at Highline Ballroom. Held at one of New York’s premier venues, the event will bring together New York’s digital elite and include live music, food and an open bar. Grab your Insider Pass to ensure you’re on this guest list.
So, what are you waiting for? Get entertained and join us this February in New York.