An Italian Future: SMW Milan in the Spotlight


When we think of Milan, we think of fashion, futbol, and an Italian metropolis. But there’s so much to this city. Milan is the main industrial, commercial and financial centre of Italy, boasting the Borsa Italiana (Italy’s main stock exchange) and the headquarters of the largest national banks and companies. It sees more than two million tourists a year, and is Italy’s startup hub.

Not bad, eh? Milan will be in the spotlight this SMW14, showing off all that this city has to offer and featuring some incredible speakers and events. But before February, we want you to get acquainted with it a bit more. Meet Filippo Marano, Content & Community Manager for our Local City Organizer, HAGAKURE. Filippo specializes in big data, gaming, and technology, while HAGAKURE is a web agency helping Italian and international companies to engage with their customers on the Internet with digital technology. Because HAGAKURE is proactive and community-oriented, they’ve developed great relationships with bloggers and influencers. The Future of Communication is on the minds of this company, and all of Italy.

  1. Filoppo, what makes Milan a great city for Social Media Week?
    Milan is the most important European city in sectors like design, fashion, and technology. In regard to Italy, it is also the homeland of the most important social media & web companies and organizations. It hosts worldwide events, initiatives and meetings and it works as an hub for creatives and managers.
  2. What will Milan be focusing on during SMW14?
    During the Social Media Week, Milan will become the capital city of Future. It will bring together tradition and innovation through all its business opportunities. It will be focused not only on daily users and not only on business. SMW Milan will connect these two targets, offering interesting and nice meeting opportunities for all the interests holders of mobile and social media.
  3. Where do you see the future of social and mobile media heading?
    For me the future of Social Media is in three main directions:
    + Crowdsourcing and open code
    + Mobile first
    + New social network niche-oriented
  4. What one event should people not miss out on?
    The panel about social media and non-profits (see our original thoughts on it here), and obviously… the Social Media Week party.
  5. SMW Milan has been around since 2010. What can SMW attendees expect to be different this year?
    They will have even more space and time during the week, because SMW will provide visibility to all attendees through both digital and physical events. In addition, they will be able to contribute to the SMW communication on social media and in general, on the Internet. SMW Milan this year will offer practical tips for a Digital Lifestyle, which is relevant to everyone.

SMW Milan has been sharing our global theme of The Future of Now is taking shape in Italy. Make sure you keep up with them on their blog, Twitter, and Facebook. Then, tune in or attend during SMW14 to see Italy take on the Future.

Social Media Week