Adwords Update: Dynamic Sitelinks & Getting Ready to Upgrade to Display Select

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Adwords Update: Dynamic Sitelinks & Getting Ready to Upgrade to Display Select

The world of Adwords and Biddable Media moves pretty fast so every now and again we bring you our ‘Adwords Update’ so that you can stay ahead of the curve without having to trawl the internet for resources.

dynamic-sitelinksIntroducing Dynamic Sitelinks

Sitelinks have been around for a while allowing us extra real estate and increased navigation options. Sitelinks can also significantly improve your CTR and Quality Score, and of course lower your advertising costs considerably.

What if I told you, you can now have FREE clicks using Dynamic Sitelinks? Introduced a few weeks ago – Dynamic Sitelinks have the potential for you to be more targeted, save on management time AND save money.

Why are they useful?

  • Clicks on Dynamic Sitelinks are FREE
  • They ‘usually’ increase Ad performance
  • Sitelinks are part of the Ad Rank Algorithm

What’s the catch? Well although clicks are free – Headline clicks also increase so they won’t all be free! However, if it can significantly improve your campaign and Quality Score – what’s not to like?

Further Reading:

adwords-display selectChanges to Search Network with Display Select

On September 16th, ‘Search and Display Networks’ campaigns will be upgraded to the new ‘Search Network with Display Select’ campaigns.

According to Google – Search Network with Display Select uses improved signals and methods of predicting when and where your ads are likely to perform best, so better targeting and showing ads to less people but with more relevant interests

“Advertisers who’ve upgraded to “Search Network with Display Select” have, on average, seen a 35% higher click-through rate and a 35% lower cost-per-customer purchase for ads shown on the display portion of their “Search Network with Display Select”.* Results will vary based on your campaigns”

Which may be reason enough to upgrade but other reasons include:

  • Customisable campaigns – if you want to keep previous settings and targeting options you can incorporate them
  • Easy Management – Settings will be used to automatically find customers so there is no additional work

However, Google suggest that if you already have a successful campaign and want full control over bidding, budget and targeting, budget, don’t upgrade.

Further Reading:

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Jackie Hole is an Award Winning Search Marketing consultant specialising in Paid Search, Conversion Improvement and Organic Search / SEO for the USA, Canada and European markets. Starting out in Multimedia & Interface Design, Jackie has over 15 years experience in online marketing and was recently awarded European Search Personality of the Year. Jackie is Company Director of 22M

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