The anxious feeling students get on the day their report cards are issued may soon be felt by advertisers on Facebook thanks to Ad Grader, a new free tool that analyzes News Feed ads on the social network and offers a grade and tips for improvement.
Ad Grader analyzes News Feed ads based on data points including budget, bid, audience and targeting, and the tool then provides a grade (A through F) and actionable tips for brands to improve those ad units.
The Ad Grader website reads:
Stop wasting cash on bad ads. Get your Facebook ads graded today for free. We check images, copy, placement, audiences, bidding and more!
Advertisers: How did your ads fare?