A Social Media Wave: The Super Bowl



Football Win_Feb14_Post 1People talk about anything and everything via social media. You can see that from your own newsfeed, I’m sure, but you can also check what people are talking about on social media by looking at hashtags and trending news. And of course, the past few weeks and particularly this past Sunday, the Super Bowl was a big topic of conversation.

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I’m sure that it doesn’t come as any surprise that the Super Bowl was a huge topic on social media the day it aired. But you may be surprised at the sheer volume of discussion on social media. Mashable is reporting that as many as 50 million people were talking about the Super Bowl on Facebook during the big game.  I think anyone who watched the game can agree that there were lots of discussion-worthy moments, and people definitely took to social media to be heard.


How about Twitter? Were fans and non-fans talking about the Super Bowl as much on Twitter as they were on Facebook? Mashable also tells us that 24.9 million people were tweeting about the Super Bowl, slightly up from last year’s 24.1 million tweets. Last year, Super Bowl tweeting set a record for Twitter, at 24.1 people talking about the big game. In another interesting development, Twitter reported that a whopping 58% of ads seen during the game featured a hashtag for viewers to use on Twitter or other social networks. That’s pretty impressive, considering that the hashtag has only been a “thing” for a few years. Now, more than half of the most expensive and highly-viewed commercials featured one.

The Halftime Show

The Super Bowl halftime show has been a must-watch for many years now. Ever since Janet Jackson’s infamous wardrobe malfunction, the halftime show has been talked about at least as much as the game itself. This year, the halftime show featured Bruno Mars and the Red Hot Chili Peppers. Mars, the youngest performer to ever grace the halftime stage, put on a great show that people are calling one of the best in recent history. Mars also used Twitter to get his fans to watch the halftime show – he tweeted before the show that if they used the Shazam app during the show, they could get access to an exclusive video of him performing at a concert overseas. Stars that know how to use social media well are proving to be that much more successful.

So what was your favorite part of the game? The halftime show? A particular commercial? Let us know!

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

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