A 10-Month-Old Startup Is Beating BuzzFeed at Its Own Game

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It’s hard not to immediately notice the similarities between BuzzFeed and PlayBuzz, the Israel-based viral media platform that has shot to near the top of Facebook‘s most-shared publishers.

The design, content and even tone are similar, with quizzes — the site’s main attraction — posing questions such as, “So you think you know country music lyrics?” and “Which magical creature are you?” Even its name, PlayBuzz, is markedly similar.

“I can see the similarities that you’re talking about,” PlayBuzz cofounder and CEO Shaul Olmert told Mashable. “I would say that BuzzFeed is one of the pioneers of playful content, and they’ve done a great job in establishing large publishing operations around playful content. Other than that, we’re not really very similar businesses. We have different platforms, different objectives. They’re growing their editorial staff. They’re making movies.” Read more…

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