6 Things The New Google Logo Means for The Company and Online Search
Friday, September 18th, 2015
After many years of being in business, companies decide they want to change their logo. The thinking is a new design will lead to a new direction for the business and new marketing opportunities. Google has followed in the footsteps of companies like Olive Garden, Coca-Cola and others that have changed their logo.
1. What Is Different?
Google changed several things about the logo. The new logo uses a simpler sans serif while still retaining red, blue, yellow and green for the name “Google,” the company said. Google plans to make the changes across other marketing avenues. The company wanted users to be able to see it on tiny screens.
“As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk),” the company said.
Google wants to ensure its products reach mobile users because consumers are turning from laptops to smart phones, wearable devices or other technology when they want to use digital services more and more. The company’s many products span features including video, messaging and mapping.
Besides the logo change, Google is changing its main Web operations from ambitious new endeavors, such as the research lab Google X and Calico, which seeks to extend human lives. The new parent company will be called Alphabet.
The logo also has moved its letters and changing the kerning. Those letters have been pushed into their proper place. In Google’s case the bottom of the “l” and “e” didn’t quite line up. To fix it, Google moved the “g” one pixel to the right and the “l” one pixel down and to the right.
Over the years, Google has made small adjustments to its logo. It once included an exclamation point at the end and used to have a green G instead of blue. Still, the basic design hasn’t changed much since 1999.
2. Follows a Trend
Google’s action follows a trend in high-tech companies. Sans serif, which eliminates the small flourishes at the end of lines within a letter, is becoming a standard font choice for corporate typefaces. Yahoo! unveiled a new logo in 2013 without serifs, and other companies, such as Apple and Hewlett-Packard haven’t had serifs for years. Digital users appreciate the new typeface.
3. Don’t get stagnate
If you don’t accept change in your life, you might miss a golden opportunity. If nothing else happens, you become dull, and life is no longer enjoyable. However, as Google points out, change is important. If you embrace it, you soon find yourself in a new direction with new opportunities. You’ll meet new people, do new things and enjoy life’s journey. For example, suppose you have been doing the same job the same way for many years getting the same results. One day, you read about a different approach. If you are like Google and embrace change, you think, “Maybe I should try this and see what happens.” When you try the new approach, you soon learn that new doors have opened up to you. If you go the other route and keep using the same method, you don’t get anything new, and you continue to hate your job.
4. Give customers what they want.
Google could have ignored the trends that people were searching through their phones or tablets. Google could have said, “We are the best search engine. We don’t have to do anything different.” If Google had taken that attitude, it would have slowly lost customers until a new technology surged past the company. Then, Google would have found it was on the bottom. Instead, Google looked at the trends and decided to do something about it. We have to take this lesson learned from Google. We have to give customers what they want even if we don’t agree with it. That will ensure, we keep customers and add new ones.
5. Small things do a lot
Google didn’t make a major change in its logo. It adjusted the lettering and font. These were small things, but they make a big difference to users of Google on phones or tablets. The small change is poised to do big things in the world of technology and searching. We might not believe that our $ 1 we give to a homeless person or the smile we give a bank teller who had to deal with a crabby customer makes a difference, but it does. That smile can brighten a person’s otherwise lousy day, renewing his or her faith in humankind. That $ 1 could give the homeless person something to eat and supports the economy at the same time. That homeless person might treat the next person he or she sees more kindly. If we make incremental changes in our lives, they can have big impacts on our futures. Just changing your attitude to accept change, opens doors for you.
6. Always think about the future
While it’s important to live in the present and do what is necessary today. You must not forget to plan for the future. You should always have a path ahead of you even if that path might take curves now and then. You should be able to say with certainty that you will get to this point. For example, you might believe that in five years, you will be free of debts and vacationing on an island somewhere. You should live for today, but keep that plan alive in your mind. You need to do what is necessary to reach that goal. That is what Google is doing with its logo change. It’s planning for a future of wearable technology and augmented reality. It knows that people are going to need to be able to see its search engine on an overlay as in augmented reality. A simple font will allow that to happen. Your future will happen the way you want if you keep your goal in mind.