51% of Facebook Referrals for Publishers Come From Mobile

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Facebook announced last October that the social network’s average referral traffic to media sites increased 170% in 2013. Now, we’re seeing mobile play an even larger role for publishers’ overall traffic

More than half of Facebook’s referral traffic to media sites in January 2014 came from mobile, according to a recent report from Shareaholic. Overall, 16.2% of site referrals came from Facebook.

The following chart, created by Statista, tracks the increase of Facebook referral traffic (mobile and non-mobile) since September 2012. The publishers in question reach 250 million unique visitors per month. Read more…

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