Social shopping and mobile device assisted shopping are growth markets with consumers taking advantage of new tools available to them. Still, marketers and retailers are missing out on opportunities. A new infographic from Kitewheel shows how marketers and consumers don’t see eye-to-eye.
Seventy-six percent of consumers use mobile devices while shopping, mostly to compare prices and read reviews. This constant connection should be a boon for marketers, but 50 percent of them aren’t marketing through text messages or managing apps.
Consumers also expect a lot of connection with their brand. Sixty-eight percent of consumers expect a response when tweeting to a brand, while 45 percent of marketers say they can’t afford to respond to every individual customer. With so many consumers expecting personal service, there’s every reason to invest in your social network teams.
In addition, the majority of consumers expect a seamless experience across their digital and in-person interactions with brand products. Yet only one-third of brands are able to deliver a personal experience to its consumers.
Kitewheel vice president of marketing Jeff Nicholson proposes five steps companies can take to create a better social shopping experience.
For more information view the infographic below, or visit Kitewheel’s site to download the data behind their infographic.
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