You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. But is there really a business case for this visual social platform? They think so. Recently, they released a video to showcase larger brands using the platform.
How can you get the most out of it without wasting a lot of time? Here are 5 ways to supercharge your Instagram productivity and use it to help drive business.
1. Establish a hashtag for your business
Instagram, much like Twitter (and even now Facebook), uses hashtags to connect people talking about a certain topic. Whether you’re running an event, promotion, or just encouraging people to hashtag the name of your company, you’re giving people a way to connect and interact with other customers. From a productivity standpoint, it helps you to be able to search and see how much traction you’re getting from those using your hashtag.
2. Don’t rely solely on your phone
Although Instagram is a mobile app, when you’re trying to connect and engage with your customers, sometimes you need to break out the old laptop to really think it through. Using MarketMeSuite, you can now organize your Instagram engagement alongside your other favorite networks and really think through what you are going to like, reply to, and what you’re going to search for!
3. Inspire “Action”
According to Instagram’s blog post on the topic, it’s wise to “start a movement around your brand.” This could mean encouraging people to snap a photo around a campaign you create, or sharing positive visual experiences. The key to getting people to take action is to make it easy. Take some time to think about what your company does that could be somehow shared visually, and encourage this activity through all your social channels.
4. Cross promote to other networks
When you share a photo through Instagram, you also have the option to share to Facebook, Twitter, Tumblr and Flickr at the same time. This is a great way to get more mileage from one post. Conversely, you can also choose to share with just a few select people and have it function more as a “direct message.”
5. Say “thank you”
If repeat customers are important your business, Instagram is a perfect place to nurture those relationships. If someone has taken the time to share a positive photo related to your company, “like” it, comment on it, and say “thank you.” Even though Instagram is highly visual, there still resides a strong element of communication as well, so make sure you’re always engaging with anyone relevant to your company.
This isn’t slowing down.
Instagram is growing fast, and while it’s focused on a younger demographic for the time being, now is the perfect time to figure out how you are going to make this channel work for your business as it continues to grow. I hope these tips have will help inspire you to look at Instagram as a network that could be really beneficial to your business.
Any tips you would add? Have you run a successful marketing campaign on Instagram? Please share your experience in the comments!