A couple of years ago, many businesses stuck to the social media superstars such as Facebook, Twitter, and LinkedIn for their online marketing campaigns. While these networks are still heavy hitters, many brands are choosing to extend their reach by creating accounts on other networks.
Whether it’s Tumblr, Pinterest, Google+, or Instagram, there are more options than ever. The problem is that managing multiple accounts can be an arduous and time-consuming endeavor. To make it a little easier on you, here are five tips to streamline the process and optimize your social media profiles.
- Choose your networks wisely.
Although it may be tempting to join the latest and hottest new social space, it’s better to weigh the actual value it’s likely to provide for your business.If the new forum requires a massive time investment and might only yield limited results, you may want to pass on it. If you’re not going to be able to give a wholehearted effort, it’s usually best to leave a network alone, at least for the time being.
To get the most from your efforts, it’s essential to determine which networks are bringing in the most leads/sales and which are having little more than a minimal impact. Using some form of metrics like Google Analytics will show you which social media sites are helping your business the most.From there, you should concentrate on the breadwinners and waste less time on those that aren’t getting results for you. If you have some extra time on your hands, you can work on the networks that have been generating a lesser impact and attempt to build them up.
In some cases, you may event want to scrap a site altogether if the results don’t justify your time.
Having some structure for your social media marketing campaign is critical for maximum productivity. That’s why you should take the time to organize your networks and monitor your progress.
One possibility is to create a bookmark folder that’s strictly devoted to social networks. Creating a separate email address will ensure that all the updates and other useful information don’t get mixed in with your primary email and run the risk of being overlooked.You may also want to utilize a spreadsheet to plan out your campaign. For instance, you could create a posting schedule, list of potential ideas, follower counts, etc.
- Take advantage of tools.
There are more tools and resources than ever for managing nearly every aspect of social media marketing. Many require a small investment, but are well worth it because of the simplicity they can bring to your life.One of the most well known is HootSuite, which allows you to condense multiple accounts in one easy-to-use platform. You can then carefully monitor social mentions, create an automatic update schedule, and perform numerous other tasks. Sprout Social is another option that revolves around the same premise, but offers in-depth metrics that provide insights into your SMM campaign.
- Designate social media time.
Sporadic and random posting tends to be less effective than sitting down at certain times during the week to update your accounts. Since a well-run campaign will typically require a minimum of five hours of weekly attention, it’s smart to schedule time to handle the necessary tasks.A company that sells washers and gaskets could spend this time posting information about individual products and breaking them down so each one gets attention across all networks. For example, the company could spend one day posting about mil-spec flat washers and another day posting about military washers.
Doing this sort of thing should encourage progress and keep content fresh.
Featured image courtesy Jason A. Howie