Social media can be a minefield for businesses. An endless array of networks, interactions, posts and so on. Switching between tabs on the internet for your various profiles and replying from each individually can be tiring and time consuming. Fortunately, there are some excellent social media marketing tools out there that allow businesses to pool all of their social media and features into one place to ensure your social marketing is efficient and easy.
1 – HootSuite
HootSuite is undoubtedly the leading social media platform, with over 9 million users. A popular and intuitive platform, this allows you to combine networks such as Facebook, Twitter, Google Plus and Instagram in one place. It offers various price plans and feature options, raging from free to “Pro” for £7.19 a month or their top range offer, “Enterprise” for elite business and corporate use. It allows you to not only post from each of your networks, but also to establish feeds for your @mentions, private messages, comments, and so on. An Ambassador of the classic, “column” interface, you can easily set up and organise your dashboard to please you.
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- Send updates to all connect networks simultaneously
- Schedule updates
- Keyword searches
- Team Members
You can read our “Smart Guide To HootSuite” here.
2 – TweetDeck
TweetDeck, as the name may suggest, is a free and exclusively Twitter focused tool which allows you to streamline your Twitter use. You can have your timeline, notifications, Direct Messages and trends and activity all in one place, lined up next to each other so you save time having to navigate like you would on the website.
- Scheduling Twitter updates
- Custom Timelines
3 – Buffer
An excellent tool for ensuring your links and updates are always published at opportune moments, Buffer allows you to schedule posts to times which suit your businesses needs. Posting to networks such as Twitter, Facebook, LinkedIn and Google Plus, this simple but brilliant tool means you can get quality content and information to your audience even when you’re away from your desk. Price plans range from free to the “Awesome Plan” for $ 10 a month.
- Scheduling posts across networks
- Team Members
4 – Zapp! Media Group
Zapp! allows you to ad networks such as Facebook, Pinterest, Twitter, YouTube, email and many more and promote your business in a hard and fast manner. Set up similar to an email inbox, it has all your feeds and interactions in one stream, making sure you never miss a beat when it comes to your social media. Prices range from the “Basic Plan” of $ 39.95 per month to the “Pro” at $ 99.95 per month.
- Brand searches – highlights who is talking about your brand online
- RSS Feeds
5 – SproutSocial
SproutSocial is set up much like an Inbox you would find for email interfaces. Pooling all your feeds across the various networks into one place, you can establish “Smart Inboxes” to cherry pick the data that is relevant to your social marketing needs. There are three options for price plans, ranging from Deluxe at $ 59 per user a month, Premium at $ 99 per user a month and Enterprise at $ 1,500 per month.
- All-in-one Inbox
- Multiple profiles
- Mobile App
Finding the right social media marketing tools for your business really can shave time off your day as well as up the ante in marketing prowess. It may be that you are happy using one tool for your social use, or find that mixing and matching different tools means you get the best features from each. Finding what works for you is the key to successful social marketing, but one thing is for sure, these tools really are great help for those serious about social networking.