Not too long ago, Facebook rolled out a new feature that lets you embed posts on external sites, like your website or blog. Embedded Facebook posts reproduce exactly the way they appear on Facebook—including photos, videos, hashtags, Like and Share buttons, and comment boxes.
There’s quite a lot you can do for your business with embedded posts. We’ll share some great uses for this feature—but first, a quick tutorial.
How To Embed Facebook Posts on Your Website Or Blog
Embedding posts is a fairly straightforward process. Here’s how to do it:
- Hover over the top right corner of the post you want to embed
- Click on the down arrow and choose “Embed Post” from the dropdown menu
- Copy the embed code from the box that pops up
- Paste the code into your website or blog code
With embedded posts, users can click Like and Share from the embed site. Clicking on the comments box brings them to the post on Facebook.
So what can embedded posts do for you?
Drive New Likes for Your Business Page
The more people who Like your page, the greater reach your Facebook marketing will have. Organic Likes that are driven by your content are more valuable than PPC or contest results, because the fans you gain will be genuinely interested in what you have to say.
You can get more quality Likes for your business page by embedding great Facebook posts that engage your audience, provide information about your company, offer a valuable resource, or promote special offers for your products or services.
Increase Signups for Your Mailing List
Embedded Facebook posts can help you drive opt-in signups for your email marketing list, newsletter, or blog feed. You can provide a quick link to your subscription page, and double the reach with exposure on both Facebook and your website.
Even if you already have a subscription box on your site, an embedded post can draw more attention to your mailing list. Most people are so used to sidebar subscription boxes that they don’t pay attention to them—but a Facebook post on a website stands out.
Expand the Reach of Your Facebook App
If you use Facebook apps to offer coupons, run contests or sweepstakes, or collect data from users, Facebook embedded posts can help you increase awareness and gather more entries outside the social network.
With an embedded post about your Facebook app, you can require people to Like your page in order to enter sweepstakes and contests—and they can do it right from your website. The convenience makes more people likely to enter.
Showcase Posts from Other Businesses
You can embed any public Facebook post on your website or blog, including those from other business or fan pages. This is a great way to add value for your website visitors or blog readers by providing them with resources, information, and articles they’ll enjoy. It’s also a great way to grow your network.
How can you use embedded Facebook posts for your business website?
Image courtesy of mkhmarketing
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.