3 reasons employee engagement surveys fail

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Sometimes we need to air our dirty HR laundry.

So, let’s bring into the light of day how surveys are usually conducted and then acted upon. Let’s stop torturing our employees with bad surveys—especially bad employee engagement surveys.

Frankly, the survey itself is rarely the problem. The questions are usually quite good in terms of defining the information you and the organization want to learn about employee attitudes, satisfaction, and engagement.

Let’s look at the three most common failures of employee surveys as they are typically implemented:

1. Post-survey actions and reactions only serve to disengage

If you’re going to ask employees to take the time to answer your survey, then you better show them you listened by taking appropriate action. Take, for example, this story from Lead Change Group of an employee disgruntled by a poorly executed survey :

“They did ask some good questions and we shared how to make things better, but they ignored all those issues, and made us spend extra time on task forces to address cosmetics and desk arrangements. Our reward for taking time to give them good feedback that would improve efficiency and profitability—was to be ignored and given extra work on how we would decorate the department … This is so stupid! We were ignored and punished … and we really tried to help.”

Sure, it’s easier to resolve the “cosmetic” issues than tackle the deeper, cultural aspects. But if you aren’t willing to honestly look at your organization and commit the resources to address the challenges your employees bring forward, don’t bother to survey them in the first place.

2. The most-disengaged staffers don’t respond to the survey

A colleague shared her story of disengagement at her last place of employment:

“I was so disengaged and disgusted with the company that I didn’t even bother to respond to the engagement survey—nor did most of my teammates. Besides, we knew they wouldn’t take action on the survey results anyway, so why bother? We’d all laugh (snicker is more like it) when leadership would talk about engagement numbers because we all knew the most disengaged weren’t even taking the survey, thereby dramatically overstating engagement levels.”

You’re engagement results may actually be worse than you think, especially if you routinely don’t react appropriately to what the employees are telling you through the survey.

3. Bad timing, especially waiting until the exit interview

Our semiannual employer survey with SHRM regularly shows that the exit interview is the second-most common way companies survey employee engagement. The obvious issue is that it’s far too late to do anything at that point—or as Barbara Milhizer put it here at TLNT:

“As an employee, I’m wondering why no one bothered to ask me these questions over the past 18 years. It’s a little insulting to be asked why I’m leaving for the sake of good data and action planning. Is the implication that I was expendable, but heaven forbid anyone else ever fall victim to a bad manager and lack of recognition?”

The bottom line: Don’t survey employees on engagement unless you’re willing to take their feedback, honestly evaluate what they are telling you, and take steps to resolve deep cultural issues.

If you’re not willing to make that investment of time and finances up front, you will only serve to further disengage and alienate employees.

How does your organization act on employee survey results?

[RELATED: Hear Fortune 500 company’s intranet case studies at Expedia’s HQ in June.]

Derek Irvine is vice president, Client Strategy & Consulting Service at Globoforce, a global provider of strategic employee recognition and reward programs. A version of this article first appeared on RecognizeThisBlog.

 

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