12 Insider Tips for Facebook’s Admin Panel

Posted by Sara on 01 Dec 2014 / 0 Comment

Facebook’s Admin Panel is command central for your Page.

Whether you’ve been on Facebook since the beginning or have recently taken over your Page’s responsibilities, you want to know your way around the latest iteration of the Facebook Admin Panel.

When you navigate to your business’s Facebook Page, the admin panel surrounds your cover photo.

It allows you to quickly access everything you need as a Page admin.

Here’s a tour of what’s available through Facebook’s admin panel and what you’ll find behind each link.


1. Default admin view of a business’s Facebook Page

Use the Page button to navigate back to your Page’s timeline from anywhere within the admin panel or your Timeline.

2. Access to Notifications, Messages, and Scheduled Posts

When accessing your messages, there are four folders: Inbox, Other, Archived and Spam. Inbox includes messages from people who follow your Page, other includes messages from non-fans, archived is messages you’ve saved and spam is messages you have deemed as spam. Businesses can choose to turn their messages on or off. Facebook allows businesses to schedule a post for the past, present and future. You can also save drafts of posts to be scheduled at a later date.

3. Detailed analytics for the Page by date, posts, etc.

Facebook’s insights panel allows you to access your Page Likes, Post Reach, Engagement, Recent Posts, information about your audience and more.

4. Access to Page Info, Page Roles, and other Page Settings

Use the settings to ensure your privacy is set up the way you want it to be, and to set up any guidelines or limitations you want for your Page.

5. Invite Friends, Import Contacts and Use Ads Manager

Facebook does not allow Pages to invite fans to like their Page. However, individual admins can invite their personal friends to like a Page. The Build Audience button also provides easy access to the ads manager.

6. Quick glance at weekly Page Likes, Post Reach, new Notifications and Messages

The “This Week” sidebar offers a quick look at your most recent activity. The sidebar is the easiest way to access current notifications and messages on a daily basis.

7. Cover photo

Facebook’s cover photo size is 851×315 pixels. You want to update your cover photo frequently to keep your Page fresh and to highlight new products and features. If you need assistance try using ShortStack’s 100% customizable cover photo template or Canva.

8. Profile Picture

For business Pages, your profile picture should be your logo, unless it’s very busy and not easily recognizable. If your logo isn’t appropriate for the profile section, choose a photo that represents your brand and will look good across your Facebook presence.

9. Basic details and links for your company

Fill out the About section for your business completely.  Include links to your website and any important milestones your company has surpassed.

10. Link to your top app

Facebook has moved custom apps so they now appear on the left-hand side of the News Feed. You have the ability to highlight up to two apps next to your Timeline and About columns. We recommend highlighting current promotions or ongoing apps like RSS feeds or welcome pages.

11. A list of all installed apps

Facebook no longer allows businesses to hide custom apps from visitors, all installed apps are visible. Make sure all of your installed apps are active and up-to-date.

12. Quick link to Insights, Ads, Page Share and  Create a Page

Encourage your employees to be your brand advocates and share your Page’s information with their friends and family.

It’s important to assign admin roles and establish rules for posting. Facebook allows five different administrator roles: Admin, Editor, Moderator, Advertiser and Analyst. Each role has different capabilities – only Admins have the ability to change each admin’s role. Facebook makes all admins Editors by default.

To learn more about how to be a great Facebook Page admin, download our Facebook Maintenance Manual below!